Abstract

Learning Outcomes

This case can be used to teach students and professionals the strategic implementation of human capital theory in the healthcare industry. Upon completion of the case discussion, learners will be able to evaluate the impact of human resource management practices on organizational performance, employee retention, and patient outcomes. They will analyse key HR challenges within hospitals, such as staff motivation, skill development, and compensation structures, and assess how these affect service delivery and financial performance. Students will also explore strategies for developing talent pipelines, implementing training programs, and leading organizational change in healthcare institutions. Additionally, the case encourages participants to apply change management frameworks and generate practical HR interventions for real-world hospital settings.

Case Synopsis

Avenue Group was founded in 1976 and started with a nursing home in Parklands, Nairobi. The group is pursuing actualisation an integrated healthcare system with a network of ambulatory and primary healthcare centres, secondary care hospitals, and a tertiary referral hospital, leveraging on its regional presence in Kenya with 3 hospitals and 16 Clinics, and its association with the larger Evercare Group. Avenue Hospital Kisumu is a private healthcare provider operating in Kenya's healthcare industry as part of Avenue Group. As a private hospital, Avenue faces competition from other private healthcare providers, as well as public hospitals and clinics. The case study focuses on some of the challenges that Avenue faces in this competitive environment, such as the need to attract and retain patients and staff, the need to invest in new technologies and facilities, and the need to manage costs effectively.

Complexity/ Academic level

This case is suitable for graduate and executive-level learners pursuing degrees in healthcare management, human resource management, and organizational leadership. It is designed for use in MBA and Executive Master’s programs in Healthcare Administration, as well as doctoral-level courses focusing on healthcare strategy and workforce development. The case is appropriate for advanced undergraduate students specializing in HR or healthcare administration. It challenges learners to engage with complex issues such as staff retention, HR planning, leadership development, and the implementation of performance and change management strategies in dynamic and high-pressure environments typical of the healthcare sector.

Supplementary Materials

Teaching notes are available only to educators upon request from the Case Centre at cases@strathmore.edu

Keywords

Human Resource Management, Leadership and Organizational Development, Health Systems Administration, Performance Management, Organizational Change Management, talent acquisition, development, and retention in healthcare

Citation

Aboudha, D. (2025). Avenue Hospital Kisumu: Human Resource Strategy Powering Organizational Performance. In Strathmore Africa Case Center. Strathmore Africa Case Centre. https://doi.org/10.70268/SACC-03-23-29

Publisher: Strathmore Africa Case Centre

Copyright © 2025, Strathmore Africa Case Centre

Category : Case

Author : Diana Aboudha

Publisher : Strathmore University

Document ID : SACC-03-23-29