Abstract

Learning Outcomes
The aim of this Case Study is to explore the challenges and opportunities that arise when building and scaling a social enterprise and business accelerator in the agribusiness sector. Students will gain insights into the strategic decisions, business model evolution, and sustainability considerations that enterprises must navigate to remain competitive and impactful.
 

Case Synopsis
This is the case with BAYE Africa. An entrepreneurship support organization that operates in the Kenyan agribusiness sector. This case details its inception and changes to its business model brought about by realities in the market, its struggles through the COVID-19 pandemic and the eventual turn around and future modeled around sustainable business.
 

Complexity/ Academic level
This case is suitable for graduate-level students, including those pursuing MBA and Master of Commerce (MCOM) programs, as well as executives participating in corporate leadership development programs such as GCEO, AMP, SMLP, and board programs.
 

Supplementary Materials
Teaching notes are available only to educators upon request from the Case Centre at cases@strathmore.edu

Keywords
Strategic management, leadership, risk management, governance, and financial analysis.


Citation
Ominde, D. (2025). BAYE Africa Ltd: Opportunities for Younger Entrepreneurs. In Strathmore Africa Case Center. Strathmore Africa Case Centre. https://doi_10.70268/SACC-03-25-55

Publisher: Strathmore Africa Case Centre

Copyright © 2025, Strathmore Africa Case Centre

Category : Case

Author : Diana Ominde

Publisher : Strathmore University

Document ID : SACC-03-25-55