Abstract

Learning Outcomes

This case study explores the strategic considerations involved in building a scalable consultancy business. Students will gain insights into sustainable business growth, be introduced to leadership strategies for consultancy expansion, learn about structuring partnerships and equity ownership, and be guided on risk management and governance in professional service firms.

Case Synopsis

The case is about Wylde International. The company was founded in 2004 to help young people to have a different mindset, to have a can-do attitude, and be ready for the marketplace. The company has transformed over the years from creating employment for the founders to a consultancy. This meant that they had to open the business for equity partners as the business grew.

Complexity/ Academic level

This case is suitable for Executive/Corporate leadership development programmes (GCEO, AMP, SMLP, OMP and some Board Programmes), and graduate programmes like MBAs and MIMs.

Keywords

Business strategy, leadership, mergers and acquisitions, risk management, and governance

Supplementary Materials

Teaching notes are available only to educators upon request from the Case Centre at cases@strathmore.edu

Citation

Mohamed, M. (2025) Wylde International: Identity Crisis - Self Employed or Building a Consultancy? In Strathmore Africa Case Center. Strathmore Africa Case Centre. https://doi_10.70268/SACC-03-25-52

Publisher: Strathmore Africa Case Centre

Copyright © 2025, Strathmore Africa Case Centre

Category : Case

Author : Musa Mohamed

Publisher : Strathmore University

Document ID : SACC-03-25-52