Abstract

Learning Outcomes

This case aims to help students understand how social ventures, particularly those led by Catholic Sisters, can maintain their core mission while achieving financial sustainability. Students will reflect on the decision-making processes involved in scaling a social venture, specifically in the context of raising funds for an elderly home at the Ngare Mara centre. Through this case, students will assess strategies for avoiding mission drift, developing management and marketing strategies that align with the venture’s mission, and ensuring long-term sustainability. The case will also provide insight into balancing ambitious growth goals with the preservation of core values in social enterprises.

Case Synopsis

The primary aim of this case is to understand how social ventures, particularly those started by the Catholic Sisters, can sustain their mission without having to sacrifice their charism. The case allows readers to reflect on decision-making about issues faced by the catholic sisters in a bit to develop their social venture and scale it to raise funds required for building the elderly home at their Ngare Mara centre. As the sisters work towards achieving their ambitious goals of rearing 10,000 birds while transforming and empowering the community, the case provides an opportunity to assess if there is potential mission drift, strategies to avoid mission drift and sustain the momentum in tandem with their mission.

Complexity/ Academic level

This case is targeted for use in the more advanced undergraduate classes (3rd and 4th Years), and master’s programs e.g., MBA, EMBA, or senior executive level. The case is also suitable for social entrepreneurs, religious sisters, mother superiors and missionaries, leaders in faith-based organisations, managers of enterprises, and social impact investors. 

Supplementary Materials

Teaching notes are available for educators only.

Keywords

Social entrepreneurship, start-ups, social ventures, mission drift, management strategies, marketing strategies, and sustainability.

Citation

Ndunge, A., Murithi, W., & Njiraini, N. (2024). Sisters of the Holy Angels: Beating the Odds a Chicken at a Time. In Strathmore Africa Case Center. Strathmore Africa Case Centre. https://doi.org/10.70268/sacc-10-24-34

Publisher: Strathmore Africa Case Centre

Copyright © 2024, Strathmore Africa Case Centre

Category : Case

Author : William Murithi,Angela Ndunge,Nancy Njiraini

Publisher : Strathmore University

Document ID : SACC-10-24-34