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Entrepreneurship versus Employment for Gerald Kisaju

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Author : Edward Mungai'

Abstract

 

Learning Outcomes

This case explores the decision-making process involved in career transitions, particularly the challenges of moving from stable employment to managing one or more business ventures. The case will help students evaluate the risks and rewards associated with entrepreneurship, including the factors influencing business venture selection. Students will also explore concepts of risk assessment and career development, gaining insights into how individuals navigate major career shifts and balance opportunities with uncertainties. By the end of the case, students will develop critical thinking skills for making informed decisions about career transitions and entrepreneurial pursuits.

 

Case Synopsis

The case describes Gerald Kisaju’s career path up to the point where he faces a dilemma: whether to remain in his well-paying corporate job or transition into entrepreneurship. If he chooses to make the transition, he must then decide whether to pursue one or both of the business ventures he has identified.

 

Complexity/ Academic level

This case can be taught in undergraduate and postgraduate levels focusing on, entrepreneurship, risk assessment, decision making and career transition.

 

Supplementary Materials

Teaching notes are available for educators only.

 

Keywords

Entrepreneurship, risk assessment, decision making, career transition.

 

Citation

Mungai’, E. (2024). Entrepreneurship versus Employment for Gerald Kisaju. In Strathmore Africa Case Center. Strathmore Africa Case Centre. https://doi.org/10.70268/sacc-05-24-23

 

Publisher: Strathmore Africa Case Centre

Copyright © 2024, Strathmore Africa Case Centre

Category : Case

Author : Edward Mungai'

Publisher : Strathmore University

Document ID : SACC-05-24-23

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