Learning Outcomes

This case study can be used to discuss the various ways firms can raise financing, analyse the key drivers of capital structure decisions, and evaluate a firm’s capital structure. Students will also apply capital structure theories to explain and assess trends in capital raising among local businesses in Africa.

Case Synopsis

Linda Kiduya is the Chief Executive Officer of Oriental Occasions, a household name in the Western Region of Kenya's event management industry. Over the years, she grew within the industry and got recognised for her relational, caring, and hands-on approach in managing employees, suppliers, and clients. With a lean team, she had successfully guided the company since its inception. Prudent financial management being the foundation of the company's operations, with the company favouring more equity than debt in its capital structure. However, Linda was concerned about the company's low efficiency, estimated at 35%. Could Linda improve operational efficiency under the current financing model?

Complexity/ Academic level

This case is designed for undergraduate-level courses in Financial Management, Supply Chain Finance, and New Venture Finance. It is appropriate for introducing and reinforcing concepts related to capital raising, capital structure theory, and capital structure policy, and provides a practical context to support classroom discussions on financing decisions and their underlying drivers.

Supplementary Materials

Teaching notes are available only to educators upon request from the Case Centre at cases@strathmore.edu

Keywords

Capital Structure, Financing Decisions, Capital Raising, Corporate Finance, Financial Management, Capital Structure Theory, Cost of Capital, Debt and Equity Financing, New Venture Finance

Citation

Otinga, N. K. (2026). Oriental Occasions: Prudence over Growth? Strathmore Africa Case Centre.https://doi.org/10.70268/SACC-04-25-40

Publisher: Strathmore Africa Case Centre

Copyright © 2026, Strathmore Africa Case Centre

Category : Case

Author : Noah Keya Otinga

Publisher : Strathmore University

Document ID : SACC-04-25-40