William Murithi, PhD, is a Senior Faculty member and Consultant at Strathmore Business School with 15+ years’ experience across academia, enterprise development, and consulting in the UK, China, Ghana, and Kenya. His research spans entrepreneurship, innovation, strategy, and sustainable energy. He is a Chartered Management and Business Educator (CMBE) and Fellow of Advance HE. Additionally, he leads the SUNSEP Research Hub and is a member of the Entrepreneurship and Innovation Hub and CROWF. He is the academic lead for Strategic Consulting Accelerator Programme (SCAP) and Wealth Management Programme (WeMP). He advises SEDIC and co-founded JHUB Africa. He has led internationally funded projects by USAID, UKRI, the British Council, MasterCard, the Small Business Charter, and ISPF, and has consulted on strategic planning and social business models.  He has published in top ABS-accredited journals and has written over twenty-five (25+) business cases.