On a quiet Monday afternoon in 2011, Dr. James Mwangi, the Group Managing Director and CEO, Equity Group Holdings Plc. (EGH) and the Executive Chairman, Equity Group Foundation (EGF) and then Group Board Chairman, Dr. Peter Munga were exploring possibility of entering the DRC market during a board m...
This case examines East African Breweries Plc. (EABL), a market-leading brewing company in East Africa, under the leadership of CEO Jane Karuku. The case begins in early 2021, when Jane is appointed to lead EABL amid the fallout from the COVID‑19 pandemic, which had resulted in declining sales, pr...
The case study is about strategy change in a leading airline in East and Central Africa, the Kenya Airways Plc. (KQ) written at a time when KQ is experiencing strategy and leadership changes aimed at lifting the airline’s performance off the ground. The case commences by highlighting the aftermath...
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