Cases

When Banks Said No: The Rise of Goldfields School

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This case explores Goldfields School, a private education institution established in Migori County, Kenya, in 2019 by Elizabeth, a medical officer, and her husband Joseph. Founded to address absence of quality education for their children after relocating from Nairobi, the school operates in a low-i...

Dairy Dreams: Githunguri Dairy’s Export Dilemma

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This case study presents a strategic inflection point for Githunguri Dairy Farmers Cooperative Society (GDFCS), one of Kenya's largest dairy cooperatives. In 2023, while strengthening its footprint across East Africa, GDFCS received an unsolicited yet lucrative export opportunity to supply long-life...

Surviving Three Lives Through Resilience and Reinv...

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The Kennedy School, founded in 2008 by Njeri Wachira-Ochieng in Kenya, is not merely an educational institution but a testament to entrepreneurial grit in the face of systemic challenges. Born from Njeri’s childhood fascination with leadership and shaped by her father’s legacy as a teacher, the ...

Equity Bank’s Bold Entry into the Democratic Rep...

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On a quiet Monday afternoon in 2011, Dr. James Mwangi, the Group Managing Director and CEO, Equity Group Holdings Plc. (EGH) and the Executive Chairman, Equity Group Foundation (EGF) and then Group Board Chairman, Dr. Peter Munga were exploring possibility of entering the DRC market during a board m...

Equity Bank’s Bold Entry into the Democratic Rep...

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On a quiet Monday afternoon in 2011, Dr. James Mwangi, the Group Managing Director and CEO, Equity Group Holdings Plc. (EGH) and the Executive Chairman, Equity Group Foundation (EGF) and then Group Board Chairman, Dr. Peter Munga were exploring possibility of entering the DRC market during a board m...

Caritas Microfinance Bank Nairobi: Self-Help Group...

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Caritas Microfinance Bank business case outlines the development of the Bank from self-help groups to its current state and performance. Although the vision of the proponent of this idea, Cardinal Maurice Otunga was not a Bank, the end result of the economic empowerment programme he had in mind resu...

East African Breweries Plc.: Navigating a Major Di...

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This case examines East African Breweries Plc. (EABL), a market-leading brewing company in East Africa, under the leadership of CEO Jane Karuku. The case begins in early 2021, when Jane is appointed to lead EABL amid the fallout from the COVID‑19 pandemic, which had resulted in declining sales, pr...

East African Breweries Plc.: Navigating a Major Di...

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This case examines East African Breweries Plc. (EABL), a market-leading brewing company in East Africa, under the leadership of CEO Jane Karuku. The case begins in early 2021, when Jane is appointed to lead EABL amid the fallout from the COVID‑19 pandemic, which had resulted in declining sales, pr...

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