The case outlines how Mrs Alice Karugaba, grew the family business from a mobile grocery shop to a top-tier furniture and upholstery shop in Kampala, Uganda called Nina Interiors limited hereafter abbreviated as NINA. At the time of the case is written, Patricia Karugaba, the youngest sibling in the...

The mistrust between Kenya and Tanzania dates back to the 1960s, driven by their contrasting economic systems—capitalism in Kenya and socialism in Tanzania. By the late 1970s, tensions flared, with leaders from both countries making derogatory remarks about each other's economies. Despite these ch...

The case describes Gerald Kisaju’s career path up to the point where he faces a dilemma: whether to remain in his well-paying corporate job or transition into entrepreneurship. If he chooses to make the transition, he must then decide whether to pursue one or both of the business ventures he has i...

This case explores the journey of the Choice of East Africa Ltd. (CEA), a family-owned wine importing and distribution business specializing in French wines. Established in 2009, the company initially thrived in the Rwandan Market due to the cultural affinity for French wines. However, CEA faced sub...

Linda Kiduya is the Chief Executive Officer of Oriental Occasions, a household name in the Western Region of Kenya's event management industry. Over the years, she grew within the industry and got recognised for her relational, caring, and hands-on approach in managing employees, suppliers, and clie...

Afrosayari, a family-owned leisure and recreation park in Nairobi, founded by James Gitundu and led by CEO Alice Mubia, aims to become a premier Pan-African destination celebrating the continent’s cultural diversity. Since its 2016 launch, the business has grown organically through self-funding, o...