This case is aimed at bringing out the lessons that a local company needs to be aware of as they venture out to become a regional business. Most enterprises tend to work with their initial brand and visibility strategy, which might have served them well in the local environment but forget that the r...

The case is about Wylde International. The company was founded in 2004 to help young people to have a different mindset, to have a can-do attitude, and be ready for the marketplace. The company has transformed over the years from creating employment for the founders to a consultancy. This meant that...

The case begins with the main protagonist and founder of Omambia & Associates, Kiphone Omambia (Kiphone), arriving home after a busy day at work observably exhausted. Omambia & Associates is a composite audit firm run by CPA Kiphone Omambia (Kiphone). It provides bookkeeping, audit and assurance, ta...

On a chilly Monday evening, Moses Mwariri (Moses), a Senior and Managing Partner of For God and Country (FGC) Limited, a firm of management consultants was pondering over APC Services Limited., a client who had approached FGC for a service. The service entailed support by FGC to the client during a ...

This is the case with BAYE Africa. An entrepreneurship support organization that operates in the Kenyan agribusiness sector. This case details its inception and changes to its business model brought about by realities in the market, its struggles through the COVID-19 pandemic and the eventual turn a...